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Chiropractic - Tell the Story?

Are You Telling the Chiropractic Story?

Steve Tullius, D.C., ACP chiropractic is..., Communication

 

Not a chiropractic seminar goes by without the phrase.

It’s as if there is some unspoken rule that at some point, or several in some cases, that it must be uttered.

The phrase of course is, “Tell the Story.”

The Chiropractic Story could not be told in a weekend seminar or even a week long one for that matter. The sordid history with all its twists, turns, attacks, heroes and villains could easily fill a 12 part mini-series or several full length feature films.

So what is that Story that so many admonish to the disciples that they must go out and preach?

Rarely after the phrase is uttered does the speaker fill us in. Is there some initiation that one must go through? If so, I have yet to be paddled.

Is it found through self-guided exploration? Facebook groups perhaps? A better option I must admit than the college that awarded me my degree.

Must you apprentice with those wearing the black ties and holding out the secret handshake? A good option but not many left in that breed either.

More likely, the Story has become so far removed from its source that the generations now offering the same advice they once received, own a distorted version of what it once meant.

Not only do they not share that version, out of fear of reproach from those that own a different version or from not owning their own, but they often encourage listeners to tell “their” story. The problem with that of course is obvious.

It is reminiscent of the grade school game telephone. Pretty soon the Story is only a story. And a poor one at that.

So begins my quest to find the Chiropractic Story.

The Story that men and women see fit to surrender their lives to. That many went to jail for, that some would rather bury and that fuels my desire to serve this profession and humanity.

 

Communicating Chiropractic

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