Dr. B.J. Palmer gave the profession this beautiful tool. An educated awareness of the great potential for the chiropractor to slip from his or her objective when confronted by and living in a constant stream of an outside in worldview. Designed to be used by the chiropractor and one’s colleagues, this gift was intended to […]
Promote. My new mantra. I will not criticize. I will not complain. I will do as told. Well… maybe not totally, but my focus has shifted back in line with my mission of promoting and spreading chiropractic throughout the world. Perhaps I’m growing up. Today is my birthday after all. (Send checks to the Foundation […]
Chiropractic has extraordinary value. How much would someone pay for an opportunity to express optimal health, function and well-being? Some thousands of dollars, while others none at all. That is because value is determined on an individual basis. And as Michael Poundstone pointed out in his book Priceless: The Myth of Fair Value, people are […]
A doctor is an educator and in order to do that well they must be able to communicate effectively. This post was inspired by a recent interaction in my office in which I nearly fumbled an opportunity to communicate chiropractic. A new practice member came in two weeks ago. She found us online and because […]
Practice Member Education & Implementation Manual Easy to Implement Education System chiropractic is… designs chiropractic brochures, posters and websites that are standalone educational tools however, they are best utilized synergistically in an easy to implement and comprehend manner that encourages retainment of information, retention of practice members and internal referrals. Basic Premise The premise behind […]
Dr. Jack Bourla is one of my closest friends and most trusted colleagues. His intentions and actions are congruent with our philosophy and the highest ethical and moral standards. Jack is an influential leader in the profession and is on the board of the International Federation of Chiropractors and Organizations (IFCO), the only international organization […]
What do you get when you cross $1.5 million dollars per year, poor results and high fives all around? Why a Chiropractic advertising and marketing plan of course!
Even though you’ve been told that, “Chiropractic is for Everyone,” by at least one speaker at every seminar you’ve ever been to, that doesn’t make it so.
As a chiropractor, you understand the value and need for attracting new practice members. But what about all those people you are already serving? If you run a philosophically congruent office then you undoubtedly understand the need for chiropractic throughout life. You’re doing that for your own family aren’t you? So why are we so […]
As the first progress exam approaches (you are doing progress exams right?!?) your practice members have a lot of decisions to make. Chances are they still value your care mainly for the restorative nature of the adjustments and haven’t totally bought into the importance and value of having one’s spine checked on a regular basis […]