Resolve to Educate
A new year brings with it renewed commitments to goals and visions. For the chiropractor, educating others about chiropractic and vertebral subluxation is equally important as the detection and correction of subluxation.
Resolve this year to consistently educate your community by following these simple principles.
- Story Telling
- Be an Expert
- Get Reviews
- Have a Plan
Not to be confused with telling the story, story telling is an effective way for new information to be learned. Stories attract more attention and put the listener at ease. They are a great way to communicate key points.
This principle is perhaps one of the most intuitive and can be traced back to ancient times. New concepts, especially ones not recognized or established in popular cultural, need to be repeated consistently and in various ways. Auditory, motor and visual methods will ensure you have covered the various learning styles.
Be an Expert
When you own your professional objective and can communicate it effectively, people will naturally trust you as an expert. When you do not own information or have emotional issues attached to needs of acceptance, body language quickly communicates that you are not trustworthy to the listener. Subscribe to and read the research, expand your skill and knowledge base with an ICPA seminar or Academy of Chiropractic Philosophers, or take the necessary steps to get past personal fears and limitations holding you back from communicating effectively.
In today’s information age, reviews are essential. According to Google’s Jim Lecinski’s Winning the Zero Moment of Truth – ZMOT (free on amazon), 70% of Americans look at reviews before making a purchase. If you aren’t asking for reviews on the various platforms (Google, Yelp, Yahoo) then you are simply ignoring basic 21st century marketing essentials.
Have a Plan
Do you have a strategy in place to educate each practice member that walks in your door? What essential concepts have you identified as important elements of a program that teaches the value of your care for them and their friends and family? How are you measuring the success of your educational program?
Most offices assume that their practice members will “get” the Big Idea after the first consult, ROF and maybe a Spinal Care Class. You rocked the class but for some reason they didn’t “get” it. Why? Because their was no plan, objective or method to assess if they ever “got” it or not.
We have developed a free implementation strategy with identified key concepts, objectives of increasing retention and referrals and short quizzes to assess how well each practice member has assimilated the information.
Resolve to Educate
Chiropractic contains simple, intuitive truths. However, our society is indoctrinated and bombarded by a mechanistic worldview that contradicts that message. If you adopt the simple principles above, commit to the important role of educating each practice member and your community and develop a plan to ensure your actions are effective and easily monitored, the success of your practice and profession is sure to grow in 2013.
We’ve done the planning and work to produce an easy-to-implement, philosophically congruent strategy to educate your practice members so you can focus on what you do best: detecting and correcting vertebral subluxations. To order a sample pack or getting moving forward with the educational system right away, order them at our online store.
Steve Tullius, D.C., ACP
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