Chiropractors are some of the most dedicated individuals I know and are often on a mission. But that mission does not always match our professional mission and objective.
If you say that your mission is to serve and help others, there are lots of methods to do so.
If you say your mission is to help get the sick well or reconnect people to their inborn healing potential, there are lots of ways to do that as well.
However, the mission of the chiropractic profession, while naturally providing those gifts above, is the detection and correction of vertebral subluxation.
While this mission has been mixed with the mission of other professions over the years, the truth of the matter is that vertebral subluxation awareness and correction is the chiropractic profession’s only claim to fame and unique offering to the world.
Getting the Sick Well
Many chiropractors place their hat on getting the sick well. A noble cause for sure. But don’t the sick typically get well once they are free of vertebral subluxation? Obviously not always as limitations of matter are at play, but there are many other professionals that can fit into that healthcare puzzle for each individual.
When the mission changes to getting the sick well instead of being focused on our professional objective of detecting and correcting vertebral subluxations, the methods soon follow. It is no wonder we are now at the doorstep of medicine and have colleges and associations pushing for prescription and surgical rights. As soon as any of us accept the treatment of disease and provide therapeutic services, we have mixed our professional objective with the medical objective and have conflicting messages going out to our people and the public.
I have nothing against therapies. I have benefited from physical therapies to nutritional therapy over the years. However, the practice of chiropractic has always had a non-therapeutic objective.
The problem is that many of us have never evaluated the contradiction of providing therapy. Many chiropractors feel that as long as they address vertebral subluxation that is enough. It is certainly a great service to society but the contradictory message of our non-therapeutic philosophy and correction of subluxation mixed with therapeutic procedures leaves the public with the impression that chiropractic is one more therapy and an alternative one at that.
While stating that chiropractic is non-therapeutic may sound strange to many not familiar with the terminology, it is also our non-therapeutic objective that makes us unique and distinct from other professions. Obviously when applied properly chiropractic has restorative consequences. If it did not, we would not have a profession. However, it is our objective and mission that provides the ultimate value to society and keeps us focused on the task of educating this planet about vertebral subluxation.
We Are Drugless!!!
Why yes, we are. But that comes as a natural consequence of our philosophy, objective and mission and is a poor descriptor for who we are and what we do.
Many chiropractors today are drawing the line at drugs and surgery. A good place to bring about unity for sure and a necessary stand. But that line is so far off from the chiropractic objective that we risk losing ourselves completely if we continue to identify so strongly with it. As we identify with that and encourage new generations to as well, our professional objective and methods become increasingly diluted.
Labeling and identifying ourselves as the largest drugless healthcare profession does absolutely nothing to inform the public of our true objective of detecting and correcting vertebral subluxation. It’s no wonder the public is so confused when we fail to even inform them of our unique value proposition.
So What Can I Do Now?
I would suggest looking deeply at all the messages coming from your mouth and office.
- What do your ads tell people?
- What do your procedures say about the service provided?
- What messages are your educational materials sending?
- What services do you currently offer that may be sending conflicting messages?
I did this 5 years ago when someone asked similar questions of me. I dove in, saw the glaring contradiction, took out my therapy bay and never looked back. Guess what else? My practice grew and only one practice member ever asked me about it!
It was one of the best things I ever did. It opened me up to serving more people and set me on a path of deeper certainty and ability to detect, correction and communicate vertebral subluxation.
If you are interested in educating your practice members in a way so they fully understand chiropractic and specifically vertebral subluxation and our focus on the nervous system, consider implementing
Steve Tullius, D.C., ACP
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