Are you telling people you are the same as everybody else?
That you are just as good as the MD down the street? Or are you explaining to people how you are different?
Are you capitalizing on our unique selling proposition or are you competing with others when you don’t even have to?
The chiropractic is… different brochure handles this beautifully, neutralizing some of the potential objections of your practice members before they exit out your back door.
Chiropractic is one of the most misunderstood professions.
This is not surprising as chiropractors offer a different perspective when it comes to where health comes from and how it is restored.
There’s a good chance someone has questioned your decision to receive care in this office. Often it’s a concerned spouse, co-worker or friend with the best intentions. It has been our experience that those questions come from a lack of understanding of what we actually do.
This office is different. If it weren’t, you would have no reason for being here. We would being duplicating services you could receive elsewhere. But the fact is we are the only ones who focus on the integrity of your spine and nervous system through the removal of vertebral subluxation.
We practice chiropractic as it was intended to be practiced and stick to what we know best.
Different is what transforms health, lives and the world we live in.
We are different because chiropractic is different.
The chiropractic is… different brochure appropriately frames the differences and distinctions of chiropractic, allows the doctor and staff to address any possible concerns, and focuses the practice member on the differences that caused them to seek your care in the first place.
Steve Tullius, D.C., ACP
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