Chiropractic is… about Choices
As the first progress exam approaches (you are doing progress exams right?!?) your practice members have a lot of decisions to make.
Chances are they still value your care mainly for the restorative nature of the adjustments and haven’t totally bought into the importance and value of having one’s spine checked on a regular basis throughout life.
This is the perfect opportunity to set the stage for those future decisions and let them know that you respect them and appreciate their choice thus far to place their trust in you and your office.
It is also a perfect time to remind them how vertebral subluxation robs the body of its ability to make appropriate choices and successfully adapt to its environment. My previous article on chiropractic and free will covered this topic.
Many times, chiropractors seem desperate and in need of the practice member instead of the practice member needing the chiropractor for his or her distinct skills. Constant phone calls and repetitive reactivation postcards reek of a provider that is desperate and interested more in money than the health of the practice member. While that may not be the case, and I’m certainly not suggesting to never call or use reactivation techniques, it should be done sparingly and after a certain number of contacts, the person should be placed on an inactive status.
When you focus on socratic education, respect, and free will, your practice members will make intelligent choices in line with their values. Taking a confident and caring attitude of “here it is, this is what I’m offering” will naturally attract those that want what you have and turn around some that may be more skeptical of your intentions.
Ultimately, do you want a practice that focuses on the few that don’t want what you are offering or those that do and are much more likely to tell others that will want the same thing? A dream practice is built using the latter technique. A stressful and unfulfilling practice is the likely product of the former.
Are you giving your practice members choices?
Your practice members are already thinking about how much longer they need to be in your office. Why not handle that conversation out in the open and help guide them to a healthy decision?
The Day 10 chiropractic is… about choices brochure provides the perfect opportunity to communicate that you respect their choices, dives deeper into the value of lifetime vertebral subluxation correction and handles it in a way that increases how they value you and your office.
Front:
Chiropractic is always about choices.
How long and to what extent you and your family benefit from chiropractic is always up to you.
However, in the presence of nervous system impairment arising from vertebral subluxation, your body’s choices are not as plentiful.
Subluxation negatively interferes with the communication system of your body, decreasing your ability to function optimally and express 100% potential.
Back:
We recognize you have many choices when it comes to the health and well-being of you and your family and appreciate your choice to place your trust in this office.
One of the most important choices in this office is how you will continue to utilize chiropractic in your life. By now the initial benefits are quite obvious but the long-term value of regular chiropractic care may not be clear.
Like most people in this office, we choose to have our spine and nervous systems checked regularly throughout life. It’s an easy decision when one values the best out of their body and life.
Steve Tullius, D.C., ACP
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