The topic of today’s blog is a personal one.
I’ve often had trouble focusing throughout life.
I think had I been born a decade later I would have been labeled with ADHD as I often have my hands on multiple tasks and projects. The only thing that prevented me from getting into serious trouble in school is that the academic workload came easy for me.
While I do have a unique ability to juggle multiple tasks, the chances of dropping a ball increases with each additional project I take on.
Chiropractic Takes Focus
Some of you may know I recently started a brand new practice. Not an easy task by any means. However, my focus was scattered between family responsibilities, running and managing the chiropractic is… chiropractic practice member educational company and 2-3 chiropractic political conference calls per week.
My focus was not on serving my community.
It was distracted by lower priority items and all the chiropractic bullshit I’ve dedicated myself to improving. You know, the dilution of chiropractic by default and by design by the chiropractic “cartel” organizations (Council on Chiropractic Education, American Chiropractic Association, NBCE, etc.).
Support and Challenge
Fortunately, I received some great feedback from my dear friend and colleague Dr. Joe Merlo. He has supported me throughout the process of building a new practice, but has also given the necessary challenge when necessary. He helped me focus on what’s important and to set the lower priorities aside. As he put it, “all that other $@%! will be there in a few months.”
God knows that’s the truth! LOL
Support is needed and necessary for our growth and evolution. However, challenge is equally necessary. For some reason many chiropractors seem to only want the support and don’t like the challenge. Personally I believe it has to do with the stigma attached to being a chiropractor and the overt and underlying negative societal challenges always facing the chiropractor.
Being a chiropractor is easy. Being something else in chiropractic clothing is not.
All the support in the world won’t get you to the easy place in chiropractic. For our personal and professional growth we must be willing to challenge ourselves and each other, and as B.J. Palmer put it, don’t take ourselves so seriously.
Dialed in and focused I moved forward doing what was necessary to build a practice. I’ve done it before and know and knew what it takes. It takes persistent and strategic action and following a focused plan. Phone calls, meetings, showing up in the community, setting up presentations. The practice is now growing exponentially.
It works…. when you are focused.
What about our focus as a profession? Are we focused?
We are scattered. Professionally and personally.
A chiropractor cannot be everything to everyone. Yet we often try to be just that. It comes from the belief that chiropractors are natural doctors. Yes, that is partly true, however it does not define us. It is a consequence of our philosophy and focus, not the other way around.
Medical bashing, Monsanto hating, natural health topic du jour. You name it, we are anything but focused. Is it any wonder the public is confused about who we are and what we do? When we are confused and unfocused. Naturally, so is our message and effectiveness.
Imagine if the profession, or at least the subluxation based side of the profession was focused.
Do you think the public would have an understanding of what we do and who we are?
It is a great failure of the profession to have not already established the value of vertebral subluxation correction to society and we are all to blame.
It’s been attributed to Dr. Reggie Gold and I paraphrase, “until the world understands vertebral subluxation, there’s nothing else to talk about.” I couldn’t agree more.
Is there value in other things within natural healthcare? Absolutely.
However, we have a job to do. We have a Big Idea don’t we?
Are you distracted by low priority items? Are you getting lost in Facebook world? Wasting time arguing with chiropractors so lost that they fail to recognize the basic, core contradiction of wanting to add drugs to chiropractic? I’ve done it. Huge waste of time.
Are you distracted in your practice by products or services that add little and take much? Are you diverted from the task of clearing your community members of vertebral subluxation, a major source of neurological interference affecting their life, health and well-being? What could be bigger than that?
We must be willing and ready to move forward with unrelenting focus, perseverance and action to educate the world on vertebral subluxation.
It’s time to focus.
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Steve Tullius, D.C., ACP
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