chiropractic is… scientific
Chiropractic is scientific.
It is based upon scientific principles. Namely that structure always affects function. Conversely, function affects structure as well.Alter either and dysfunction and structural changes will occur respectively.
Chiropractic utilizes objective, scientific testing such as thermography, sEMG, and functional MRI to locate vertebral subluxation and to study its effects and correction.
The public, however, continues to harbor an unfounded belief that chiropractic is not scientific. Mostly the result of a successful propaganda campaign by the AMA and partly the result of individual chiropractors, this stigma is an unnecessary barrier to care.
chiropractic is… addresses this on the second visit. It is the ROF visit and one that often comes with a practice member that may have some reservations or influence from an unsupportive spouse or loved one.
chiropractic is…branding revolves around making assertive statements. For too long the
profession has allowed others to define us and has been unwilling or unable to effectively communicate who and what we are.
Future brochures and media focus on vertebral subluxation, the nervous system, vitalism and other core principles and values in a style that supports each of your practice members’ learning styles and then assesses just how much they have retained and where they may still need more education and support.
The Day 4 chiropractic is… vitalistic brochure is designed to reinforce your initial educational efforts regarding what chiropractic is, broach the subject of vitalism, and get your practice members thinking more deeply about what it is they believe about life and health. It presents the perfect opportunity to dive into it deeper and lay the foundation for a positive shift back towards their vitalistic beliefs and making actions congruent with those beliefs such as deciding to receive chiropractic care throughout their lives.
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Steve Tullius, D.C., ACP
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