What do you get when you cross $1.5 million dollars per year, poor results and high fives all around? Why a Chiropractic advertising and marketing plan of course!
Even though you’ve been told that, “Chiropractic is for Everyone,” by at least one speaker at every seminar you’ve ever been to, that doesn’t make it so.
Chiropractors are some of the most dedicated individuals I know and are often on a mission. But that mission does not always match our professional mission and objective. If you say that your mission is to serve and help others, there are lots of methods to do so. If you say your mission is to […]
Guest Post by Keith Wassung – Chiropractic Advocate Today’s post marks the first in a series of guest posts from some of the brightest minds in chiropractic. Keith Wassung is one of those individuals who has a gift of communicating the value of chiropractic to not only the public but also the chiropractor. Keith is […]
Chiropractic is a vitalistic profession. We recognize, as does the majority of the world, that there is more to us and life than the random collection of physiochemical reactions. This does not mean we are interested in the “supernatural” or religious associations often given to the word vitalism, but simply in the recognition that […]
“The doctor of the future…” Yea..yea… every chiropractor knows how the rest of the saying goes. The problem is they assume Edison was talking about us. That his prediction is some sort of birthright of chiropractic and that it will just be a matter of years before chiropractors are fully embraced in this role. You […]
The transmission in your car allows for power from the engine to be sent to the drive mechanism. Internet data is transmitted over optic cables or wireless signals. Your body operates in a similar fashion. Signals, or nerve impulses, are transmitted over and through your nerve system. Those signals are created in the brain and […]
Chiropractic is about free will. Freedom. It never fully occurred to me until a practice member said those very words. You see, he had very little free will when he first came to see me. His life was out of control. His drivers license was about to be taken away, he couldn’t work, his world […]
Vertebral subluxation is the reason chiropractic exists. Over 100 years ago it was discovered that misalignment of the vertebrae can cause significant nervous system interference, negatively impacting function, health and well-being. While we rarely think about our nervous systems, the reality is that they impact every aspect of our health and lives. Our nervous systems […]
Vitalism is a big word for the understanding that there is more to our body and life than just the parts that make us up. You, your mother, your daughter are not merely random collections of molecules. If this were so, there would be absolutely no purpose to life. Some claim there is none, but […]