What do you get when you cross $1.5 million dollars per year, poor results and high fives all around? Why a Chiropractic advertising and marketing plan of course!
Even though you’ve been told that, “Chiropractic is for Everyone,” by at least one speaker at every seminar you’ve ever been to, that doesn’t make it so.
As a chiropractor, you understand the value and need for attracting new practice members. But what about all those people you are already serving? If you run a philosophically congruent office then you undoubtedly understand the need for chiropractic throughout life. You’re doing that for your own family aren’t you? So why are we so […]
As the first progress exam approaches (you are doing progress exams right?!?) your practice members have a lot of decisions to make. Chances are they still value your care mainly for the restorative nature of the adjustments and haven’t totally bought into the importance and value of having one’s spine checked on a regular basis […]
Guest Post by Keith Wassung – Chiropractic Advocate Today’s post marks the first in a series of guest posts from some of the brightest minds in chiropractic. Keith Wassung is one of those individuals who has a gift of communicating the value of chiropractic to not only the public but also the chiropractor. Keith is […]
My last post on leadership addressed being a leader in your office. This post looks more closely at becoming a leader in your community. The formula is pretty simple and goes like this: Engage + Be Congruent + Produce Results= Leader As you can see, engagement is a necessary ingredient. If you never show up […]
Becoming a Leader (in Your Office) Part 1 Leadership is an interesting thing. Lots of people avoid it like the plague. Others scramble up the ladder for personal and financial gain. A small minority seems to embrace it or is forced into it for altruistic reasons. Whatever the case, if you want a successful practice, […]
Let me tell you a story. According to Aesop, “A man and his wife owned a very special goose. Every day the goose would lay a golden egg, which made the couple very rich. “Just think,” said the man’s wife, “If we could have all the golden eggs that are inside the goose, we could […]
Get Rid of Your Chiropractic Brochures Why would a chiropractic practice member education company that sells chiropractic brochures tell you to get rid of your chiropractic brochures? The answer is simple. When I say get rid of them, I mean you should actually give them out in a purposeful way. “You mean there should be some sort […]
Resolve to Educate A new year brings with it renewed commitments to goals and visions. For the chiropractor, educating others about chiropractic and vertebral subluxation is equally important as the detection and correction of subluxation. Resolve this year to consistently educate your community by following these simple principles. Story Telling Repetition Be an Expert Get […]