What is Chiropractic?



chiropractic is...



chiropractic is... was born as a result of seeking the answer to the question above and a deep personal commitment to share that message with the profession and public. For far too long the chiropractic profession has allowed others to define us instead of clearly and authoritatively stating who and what we are. At the same time, we've relied heavily on dated, unattractive, unproductive and out of touch chiropractic patient education products and marketing ideas.

Google "chiropractic is." I dare you. The results aren't pretty.  

Is this what chiropractic is? What are we doing to change that perception?

Is this what chiropractic is?



The good news is that it can be better. Much better.

But only with a focused effort to change the public conversation and flood the market with what chiropractic truly is.

chiropractic is... communicates with the public through completely personalized and customizable chiropractic websites, video/audio, chiropractic brochures and posters that shift the public perception and reframe the conversation around our values and value.

Chiropractic has always contained a simple message. One that can be as profound as a simple principle or as in-depth as the most lengthy scientific dissertation. However, the end product, optimal expression of life, is not dependent upon the message alone. It is dependent upon the ability of that message to be understood and compelling enough for the individual to not only try chiropractic, but to utilize it for a lifetime as we all do.

Not all will. Not everyone values what we value. That is evident by the choices people make all around us. But many more would make that choice if they only knew it were available to them.

Tullius

My hopes are this office educational system and tools will assist you in communicating the message effectively and increase our collective impact on the global health and well-being of society.

For Chiropractic,

Steve Tullius, D.C., ACP

  • It is the supreme privilege and imperative duty of all who love Chiropractic to become closely acquainted with its beautiful Philosophy.
    James R. Drain, D.C., Ph.C.
  • Radical changes cannot be made on feathery beds of cane; new thoughts of great importance cannot be born without labor. Truth crushed to earth will rise again.
    D.D. Palmer, D.C.
  • And yet you ask "Can chiropractic cure appendicitis or the flu?" Have you more faith in a knife or a spoonful of medicine than in the power that animates the living world?
    B.J. Palmer, D.C.
  • These materials are a vehicle to re-establish a pattern of staying on focus that I have been struggling with. They reinforce the message, my message, simply and beautifully. I am having the kind of conversations happen in the office that I’ve always visualized.
    Robert Johns, D.C.

Practice Tools

chiropractic websites

Websites

chiropractic is… creates websites for today’s world.

We’ve teamed up with Thot Flash Designs, a web design and development company specializing in visually stunning, responsive, mobile friendly websites that are effective and easily found.

chiropractic brochures

Chiropractic Brochures

chiropractic is… designs brochures that people read.

Sleek, modern, different with simple yet essential concepts for your practice members to understand. Shouldn’t your education be congruent and consistent with your practice?

chiropractic posters

Posters

chiropractic is… designs chiropractic posters that make people feel.

Our chiropractic poster series combines elegance, professionalism, beauty, and symmetry with the essence of chiropractic in a modern design that supports your practice.

Organizations We Support

You decide where 20% of your investment goes.

More organizations to choose from below.

chiropractic is...

the chiropractic blog providing valuable resources to help educate the public, tackling tough issues and telling it like it is.

Top Chiropractic Articles

chiropractic is… Top 10 Topics of 2013

 

2013 has been a fun and wild ride here at chiropractic is…

We’re celebrating our first year producing philosophically congruent websites and communications tools for the profession as well as our informative and sometimes controversial …

Read more →
  • It is the supreme privilege and imperative duty of all who love Chiropractic to become closely acquainted with its beautiful Philosophy.
    James R. Drain, D.C., Ph.C.
  • Radical changes cannot be made on feathery beds of cane; new thoughts of great importance cannot be born without labor. Truth crushed to earth will rise again.
    D.D. Palmer, D.C.
  • And yet you ask "Can chiropractic cure appendicitis or the flu?" Have you more faith in a knife or a spoonful of medicine than in the power that animates the living world?
    B.J. Palmer, D.C.
  • These materials are a vehicle to re-establish a pattern of staying on focus that I have been struggling with. They reinforce the message, my message, simply and beautifully. I am having the kind of conversations happen in the office that I’ve always visualized.
    Robert Johns, D.C.
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